Unknown return on spend
Ad dashboards show cost per lead but not which sources drive revenue.
SKVOZNYAKMarketing intelligence
Pilot launch · Kazakhstan
From every ad click
to real revenue
SKVOZNYAK connects ads, customer conversations and CRM data into a clear business picture. See which campaigns generate actual sales — not just clicks.
Revenue attributionOne RNP dashboardDecision history
SKVOZNYAK / overviewUI
Explore the interface
One connected view instead of a dozen disconnected reportsMeta AdsGoogle AdsCRMWhatsAppYouTubeTikTok
Product interface
One connected view of your growth
Explore two core SKVOZNYAK screens: your unified marketing overview and granular ad-level analytics.
SKVOZNYAK · UI
Marketing, media and sales in one workspace
Illustrative interface using sample data; metrics do not represent actual customer results.Why it matters
Clicks and leads alone don't tell the full story
When ad platforms, WhatsApp and your CRM are disconnected, teams optimize for incomplete metrics. SKVOZNYAK helps link marketing spend to actual outcomes.
Manual reporting
Campaign, CRM and spreadsheet exports take time to reconcile — and quickly become outdated.
Decisions without context
Campaign changes happen daily, yet the reasons and impact are rarely recorded.
How it works
See the full customer journey
Connect the stages of the marketing and sales funnel.
01 / 06
Ads02 / 06
Website / WhatsApp03 / 06
New lead04 / 06
CRM qualification05 / 06
Payment06 / 06
RevenueUnified workspace
Not just a dashboard. A marketing operating system.
SKVOZNYAK is being developed in stages. Supported integrations and modules are confirmed for each pilot.
01 / SKVOZNYAK
Revenue attribution
Trace campaigns, ad sets and individual ads through to customers and sales.
02 / SKVOZNYAK
RNP pulse dashboard
Daily performance snapshots across budgets, leads, sales, revenue and trends.
03 / SKVOZNYAK
Decision Timeline
Save metric snapshots, decisions and their measurable impact, without losing context.
04 / SKVOZNYAK
Content intelligence
Track publishing activity and view trends across supported social and video platforms.
05 / SKVOZNYAK
CRM & lead quality
Bridge ad data with customer conversations, qualification, deals and payments.
06 / SKVOZNYAK
AI-assisted analysis
We're building an AI layer for questions, hypotheses and decision support on top of your data.
A defining feature
Keep track of not only what changed, but why.
Decision Timeline captures a baseline when a campaign decision is made. Compare the results before and after a budget or creative change.
Request a demo ↗Decision log · example
Oct 12 · snapshot
Spend, leads and sales recorded
Baseline captured
Oct 15 · action
Two low-performing ad sets paused
Decision logged
Oct 19 · review
Before/after performance compared
Impact under review
SKVOZNYAK pricing
Pricing is calculated upon request
Your individual quote depends on your infrastructure, data sources, required integrations and business needs.
Questions
What to know before starting
Is SKVOZNYAK a CRM?
SKVOZNYAK is primarily a marketing intelligence and decision platform. CRM integrations and new CRM modules are scoped separately.
What ad platforms can connect?
The architecture targets Meta, Google, TikTok and other channels. Each connection is confirmed based on API access and permissions.
Can we see a demo first?
Yes. We can walk through an interface using illustrative data and then define a suitable pilot.
Does data refresh automatically?
For supported APIs, data can sync automatically. Frequency and historical coverage depend on the connected provider.
Is every feature live today?
SKVOZNYAK is in pilot development. Features roll out in stages, and the delivered scope is agreed before onboarding.
See a demo
Connect your marketing to measurable business outcomes
Share your details to discuss your sales funnel, current data sources and pilot options.
- Review your current ads and CRM tools
- Walk through SKVOZNYAK scenarios
- Scope a practical pilot